BELOW ELEVEN is an epicurean ice cream experience. Our Chef Hervé Mouly created a whole range of artisan ice creams crafted in Bangkok.

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Privacy policy

Below Eleven Privacy Policy

Your privacy is important to us. This privacy statement describes the online information practices which Below Eleven ("we", "our") employ in relating to the information which you, our customers, ("you", "your") provide when using the site (the "Site"). By accessing and using the Site, you are accepting and agreeing to the practices described in this Privacy Statement.

The Information We Collect

We collect personally identifiable information relating to you including name, address, phone number, e-mail address, credit/ debit card information ("Personal Information") in the following situations:

Information you provide:

Optional Voluntary Information:

Voluntary Information: when you register on the Site for an on-line account, participate in polls and surveys, or otherwise contact us to obtain information relating to us or our services (including when you update the "Your On-line Account", "Your Address Book" or "Your Order Details" section of the Site), communicate with us by phone, e-mail or otherwise, complete a questionnaire or competition entry form;

Referral or "Tell A Friend" Service: Site users can choose to electronically forward a link, page, or documents to someone else by clicking "Tell a Friend". The user must provide their email address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose;

Polling: we may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. may use a system to "tag" users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users;

Surveys: may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We never share any of this information about specific individuals with any third party;

Tracking: information gathered through aggregated tracking information derived mainly by tallying page views throughout our Site. This information allows us to better tailor our content to readers' needs and to help our advertisers and sponsors better understand the demographics of our audience. Under no circumstances does divulge any information about an individual user to a third party.

Information collected automatically using "cookies"

Whenever you interact with the Site, we receive and store certain types of information using "cookies".

  • Cookies may be used in the following ways:

To enable the personalization features on our Website (which give you the ability to recall recently viewed pages and see information which you have input on line).To compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website. We cannot identify you personally in this way.

  • Disabling / Enabling Cookies

You can accept or decline "cookies" by modifying the setting in your browser. Please note that if you disable "cookies" you may not be able to use all the features of our Website.

Information from other sources

We receive information from third parties we use in providing services to you from time to time (including delivery and address information from our carriers and account and credit history information from credit agencies and sources we use to process payments.)

How We Normally Use Information About You

We will only use your Personal Information for the purpose(s) for which you provide it to us - including, for example, to:

  • respond to your enquiries;
  • handle orders, deliver items and process payments;
  • communicate with you about orders, products, services and promotional offers,
  • update our records and maintain any on-line account you may have with us;
  • prevent or detect fraud or abuses of our Website; and
  • enable third parties to carry out technical, logistical or other functions on our behalf.

We only share your Personal Information with our other offices or authorized distributors where appropriate and with other entities only as described below. We ensure the parties with whom we share your Personal Information follow practices at least as protective as those described in this Privacy Statement:


From time to time we may employ other companies to perform functions on our behalf including fulfilling orders, delivering packages, sending customer communications, analyzing data, processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Promotional offers:

If you have consented in advance, we send you information on our promotional offers and those offered by other businesses. If you no longer want to receive such offers, please notify us by email info at

Business transfers:

In any transactions (e.g. buying or selling of stores or business units) Personal Information is generally one of the transferred assets.

With your consent:

Other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share your information.

Collection of Information by Third-Party Sites

Our Site may contain links to other websites whose information practices may be different to ours. You should consult the privacy notices of those third party sites as we have no control over information that is submitted to, or collected by them.

Revisions to this Privacy Policy

We reserve the right to revise this Privacy Policy or any part of it from time to time. Please review the Privacy Policy periodically for changes. Unless stated otherwise, our current Privacy Policy applies from time to time to all information that we have about you.

How to Contact us

If you have any questions or concerns about this Privacy Statement or how we use your Personal Information you may contact us by email at Information which you provide to us or we gather from the Site is controlled primarily by:
Below Eleven Co. LTD
Registered in Thailand: 0115556013381 on the July 1, 2013
Registered office:
999 Moo 7 Bangplee - Kingkaew road
Bangplee Yai Bangplee
Samut Prakarn 10540